Protecting business and revenue

With clear and impactful legal advisory within Intellectual Property and Commercial Contracts.

What do they say

We help clients protect their business and their revenue, not only the existing but also the future ones.

It is super ambitious to protect the future, but our clients expect that we are able to do just that. Smart people and ambitious companies are focused on the present but plan for the future, and we want to be part of that plan, so we can help protect existing and future business and revenue.

The fundamental question for the most successful companies is: "why do we do it?" We are eager to understand the business that drives the need for protection.

A selection of our clients
Moebe
Fablewood
FM Mattsson
H2O Sportswear
Masai
Minimum
Moonboon
Mustad
Spillehallen
Travelheart

Who we are

We are a growing team with a passion for law and tech

We rethink how specialised legal advisory is delivered.

We are not set in old conservative ways like the traditional law firms. As innovators we believe in building a better future for companies that acknowledge legal risk, and want to reduce them by integrating legal advisory and legal assurance into their day-to-day decision-making.

Our proposition combines senior legal expertise with proprietary legal tech, delivering immediate access to clear, actionable legal advisory without unnecessary friction — and without the fear of exorbitant legal costs.

Behind everything we do is a team of people who truly care. We bring ourselves to the table: open-minded, collaborative, and ready to make something great.

Legal advisory for smart people and ambitious companies.

Meet the team

The people behind Legaly

We're a team of experts who combine legal expertise with a practical, business-first approach.

Meet Legaly

"We are passionate about Intellectual Property Rights – and the business opportunities they create."

What we do

Strategy

Photography — client consultation

Get in touch

We combine deep legal expertise with a modern, hands-on approach. Delivering solutions that are clear, practical and built for your business today.

Contact us today
Who we are

Jeppe Hudtloff Viinberg

Managing Partner, Lawyer, LL.M.

Intellectual Property, Commercial Contracts, Venture Capital

Telefon
Mail
Photography — portrait
About

Jeppe Hudtloff Viinberg is the founder and managing partner of Legaly Law Firm. With over 15 years of experience as a lawyer and legal tech entrepreneur, he is passionate about helping clients through easy-understandable legal advice and innovative software solutions. He loves using his knowledge to help our clients avoid legal complications and achieve more success—without legal jargon you can’t use (or understand).

Jeppe is that rare creature: a lawyer who has also lived the startup founder’s rollercoaster—raising investor capital, building SaaS products, and fighting the same uphill battles his clients face. The combination of solid legal expertise and deep experience as a SaaS start-up founder having raised investor capital himself and successfully exited makes him a unique advisor for both startups and investors.

Jeppe is characterized by his positive attitude, ability to maintain an overview in complex and stressful situations, and clear, understandable communication. His legal expertise lies in intellectual property (IP), where he develops and execute tailored IP strategies based on his clients’ international growth ambitions. Jeppe is available when his clients need him, and he is currently developing two legal tech platforms that make it easier for clients and lawyers to collaborate, and to keep track of IP rights, the IP strategy, and the execution budget over time.

Legaly, the firm he founded, is built around a simple but radical belief: challenges are best solved in collaboration. The goal isn’t to drown clients in documents, but to give them clarity, confidence, and control. For Jeppe, success is simple: it’s measured by his clients’ success.

For your success!

Background
Engagements

More success. Less legal risk.

Every advice we give is shaped by a clear sense of purpose. Our clients' success is our purpose.

Our journey has been anything but ordinary. Through every step, we have focused on staying true to our values and making space for thoughtful, lasting work. We want to help our clients get more success and impact how they can avoid unnecessary legal risk.

Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution.

Let's protect your business and revenue together.

Legaly Law Firm

Stieg Larssons Allé 3
8920 Randers NV
Denmark

T:+45 28 71 40 00
E:hello@legaly.dk

Insights

Insights

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We typically reply within 24 hours

Two colleagues going through documents at a meeting table