Protecting business and revenue

With clear and impactful legal advisory within Intellectual Property and Commercial Contracts.

What do they say
    Our expertise areas within intellectual property

    Strategy

    Protection

    Management

    Enforcement

    Liability Insurance

    Analysis

    Due Diligence

    Commercial Contracts

    We help clients protect their business and their revenue, not only the existing but also the future ones.

    It is super ambitious to protect the future, but our clients expect that we are able to do just that. Smart people and ambitious companies are focused on the present but plan for the future, and we want to be part of that plan, so we can help protect existing and future business and revenue.

    The fundamental question for the most successful companies is: "why do we do it?" We are eager to understand the business that drives the need for protection.

    A selection of our clients
    Moebe
    Fablewood
    FM Mattsson
    H2O Sportswear
    Masai
    Minimum
    Moonboon
    Mustad
    Spillehallen
    Travelheart

    Who we are

    We are a growing team with a passion for law and tech

    We rethink how specialised legal advisory is delivered.

    We are not set in old conservative ways like the traditional law firms. As innovators we believe in building a better future for companies that acknowledge legal risk, and want to reduce them by integrating legal advisory and legal assurance into their day-to-day decision-making.

    Our proposition combines senior legal expertise with proprietary legal tech, delivering immediate access to clear, actionable legal advisory without unnecessary friction — and without the fear of exorbitant legal costs.

    Behind everything we do is a team of people who truly care. We bring ourselves to the table: open-minded, collaborative, and ready to make something great.

    Legal advisory for smart people and ambitious companies.

    Meet the team

    The people behind Legaly

    We're a team of experts who combine legal expertise with a practical, business-first approach.

    Meet Legaly

    "We are passionate about Intellectual Property Rights – and the business opportunities they create."

    More team members

    What we do

    Strategy

    Photography — client consultation

    Get in touch

    We combine deep legal expertise with a modern, hands-on approach. Delivering solutions that are clear, practical and built for your business today.

    Contact us today
    Who we are

    Jeppe Hudtloff Viinberg

    Managing Partner, Lawyer, LL.M.

    Intellectual Property, Commercial Contracts, Venture Capital

    Telefon
    Mail
    Photography — portrait
    About
    Background
    Engagements

    More success. Less legal risk.

    Every advice we give is shaped by a clear sense of purpose. Our clients' success is our purpose.

    Our journey has been anything but ordinary. Through every step, we have focused on staying true to our values and making space for thoughtful, lasting work. We want to help our clients get more success and impact how they can avoid unnecessary legal risk.

    Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution.

    Let's protect your business and revenue together.

    Legaly Law Firm

    Stieg Larssons Allé 3
    8920 Randers NV
    Denmark

    T:+45 28 71 40 00
    E:hello@legaly.dk

    Insights

    IP ManagementFeatured Post

    Management of intellectual property rights

    Our IP Management service handles the ongoing administration of your IP portfolio, so nothing lapses or falls through the cracks.

    Jeppe Hudtloff ViinbergOctober 2, 2026
    IP ManagementOct 28, 2026

    You can infringe without knowing it

    A trademark registration only covers the countries, goods and logo it was filed for. Four questions to check before you end up as the one infringing.
    Due DiligenceOct 26, 2026

    4 IP questions investors ask

    An investor's lawyer reads your pitch deck differently. Four IP questions you will typically face in due diligence, and what to have ready.
    StrategyOct 23, 2026

    Meet our two new friends in the office

    Legaly has received two EU Business News European Legal Awards 2026: Best IP Strategy Advisory Firm and Best Outsourced Legal Advisory Firm, Denmark.
    StrategyOct 21, 2026

    New market? Check these 5 things first

    Your first order abroad is a big day. Five checks to make before the goods ship: the name, the registration, who files first, your distributor and who keeps watch.
    IP ProtectionOct 19, 2026

    Why are trademarks important?

    Two founders with the same product. Five years later, one company is worth far more than the other. The difference is a trademark.
    IP ManagementOct 16, 2026

    Your trademark has a clock

    From the day your trademark is registered, a five-year clock starts. What counts as use, and the proof you should keep.
    StrategyOct 14, 2026

    A domain name is not a trademark

    A domain gives you an address, not the right to the name. What actually protects the name you sell under.
    Insights

    Do your registrations still cover your business?

    Fill out the form and we'll check which countries, goods and logos your registrations actually cover.

    We typically reply within 24 hours

    Two colleagues going through documents at a meeting table

    You can infringe without knowing it

    This video was made with AI-generated visuals and narration.

    The letter from the German lawyer is short: stop selling.

    "But we have a trademark!"

    Yes. In Denmark. For the products you sold when you started. With the logo you used back then.

    Since then, the business has grown. New product lines, new markets, a new logo and a product name nobody got around to checking. In Germany, someone else has had the name registered for years.

    So you may be the one infringing. Even though nobody did anything wrong on purpose.

    A registration only protects you in the countries, for the goods and services, and in the form it was filed for. It does not grow with the business by itself.

    Four questions to check your own registration

    Which countries does it cover?

    Which goods and services does it cover?

    Is it the logo you use today?

    When does it need to be renewed?

    If you can't answer these quickly, it's time for a check. It takes a plan that follows the business.

    Sources

    DKPTO, registering a trademark in other countries (a national registration only covers that country): https://www.dkpto.dk/media/6754/registreringafvaremaerkeiandrelande.pdf
    DKPTO, overview of the trademark process: https://admin.dkpto.dk/media/6757/oversigt-varemaerkeforloeb.pdf
    Danish Trademark Act, section 24 (registration for ten years, renewal): https://www.lovguiden.dk/loven/varemærkeloven/24

    General information, not legal advice. Write to jeppe@legaly.dk if you would like your own registrations checked.