Protecting business and revenue

With clear and impactful legal advisory within Intellectual Property and Commercial Contracts.

What do they say
    Our expertise areas within intellectual property

    Strategy

    Protection

    Management

    Enforcement

    Liability Insurance

    Analysis

    Due Diligence

    Commercial Contracts

    We help clients protect their business and their revenue, not only the existing but also the future ones.

    It is super ambitious to protect the future, but our clients expect that we are able to do just that. Smart people and ambitious companies are focused on the present but plan for the future, and we want to be part of that plan, so we can help protect existing and future business and revenue.

    The fundamental question for the most successful companies is: "why do we do it?" We are eager to understand the business that drives the need for protection.

    A selection of our clients
    Moebe
    Fablewood
    FM Mattsson
    H2O Sportswear
    Masai
    Minimum
    Moonboon
    Mustad
    Spillehallen
    Travelheart

    Who we are

    We are a growing team with a passion for law and tech

    We rethink how specialised legal advisory is delivered.

    We are not set in old conservative ways like the traditional law firms. As innovators we believe in building a better future for companies that acknowledge legal risk, and want to reduce them by integrating legal advisory and legal assurance into their day-to-day decision-making.

    Our proposition combines senior legal expertise with proprietary legal tech, delivering immediate access to clear, actionable legal advisory without unnecessary friction — and without the fear of exorbitant legal costs.

    Behind everything we do is a team of people who truly care. We bring ourselves to the table: open-minded, collaborative, and ready to make something great.

    Legal advisory for smart people and ambitious companies.

    Meet the team

    The people behind Legaly

    We're a team of experts who combine legal expertise with a practical, business-first approach.

    Meet Legaly

    "We are passionate about Intellectual Property Rights – and the business opportunities they create."

    More team members

    What we do

    Strategy

    Photography — client consultation

    Get in touch

    We combine deep legal expertise with a modern, hands-on approach. Delivering solutions that are clear, practical and built for your business today.

    Contact us today
    Who we are

    Jeppe Hudtloff Viinberg

    Managing Partner, Lawyer, LL.M.

    Intellectual Property, Commercial Contracts, Venture Capital

    Telefon
    Mail
    Photography — portrait
    About
    Background
    Engagements

    More success. Less legal risk.

    Every advice we give is shaped by a clear sense of purpose. Our clients' success is our purpose.

    Our journey has been anything but ordinary. Through every step, we have focused on staying true to our values and making space for thoughtful, lasting work. We want to help our clients get more success and impact how they can avoid unnecessary legal risk.

    Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution.

    Let's protect your business and revenue together.

    Legaly Law Firm

    Stieg Larssons Allé 3
    8920 Randers NV
    Denmark

    T:+45 28 71 40 00
    E:hello@legaly.dk

    Insights

    IP ManagementFeatured Post

    Management of intellectual property rights

    Our IP Management service handles the ongoing administration of your IP portfolio, so nothing lapses or falls through the cracks.

    Jeppe Hudtloff ViinbergOctober 2, 2026
    StrategyOct 21, 2026

    New market? Check these 5 things first

    Your first order abroad is a big day. Five checks to make before the goods ship: the name, the registration, who files first, your distributor and who keeps watch.
    IP ManagementOct 19, 2026

    Why are trademarks important?

    Two founders with the same product. Five years later, one company is worth far more than the other. The difference is a trademark.
    IP ManagementOct 16, 2026

    Your trademark has a clock

    From the day your trademark is registered, a five-year clock starts. What counts as use, and the proof you should keep.
    Insights

    Selling in a new market?

    Fill out the form and we'll check whether your names are available and protected where you're heading.

    We typically reply within 24 hours

    Two colleagues going through documents at a meeting table

    New market? Check these 5 things first

    This video was made with AI-generated visuals and narration.

    The first order from a new country is a huge day. Before the goods ship, there are five things worth checking.

    1. Is the name available there?

    A name can be free in Denmark and taken in Germany. Check both the company name and the product names in every market you plan to sell in.

    2. Is it registered there?

    Trademarks are territorial. A Danish registration only covers Denmark. An EU trademark covers the 27 EU member states, so it does not cover the UK, Norway, Switzerland or the US.

    3. Who gets there first?

    In many countries, the rights go to whoever files first, even if someone else used the name earlier. That is why it typically pays to file before you launch, not after.

    4. What does your distribution agreement say?

    Your local partner knows your product better than anyone. The agreement should state that the name and the rights stay with you, and that the partner may not register them in its own name.

    5. Who keeps watch afterwards?

    A registration nobody monitors only spots the copy when your customers do. Keep an eye on new filings and competing products in each market.

    The order matters

    Check, register, sell. Not the other way around. How international you should think depends on your plan, and the plan should follow the business.

    Where are you selling next?

    Sources

    WIPO, How to Protect a Trademark? (trademarks are territorial): https://www.wipo.int/en/web/trademarks/protection
    WIPO, Making a Mark, pages 31, 32 and 78 (first to file, distributors, monitoring): https://www.wipo.int/edocs/pubdocs/en/wipo_pub_900_1.pdf
    EUIPO, EU trade mark basics (the 27 member states): https://www.euipo.europa.eu/en/help-centre/tm/faq-basic-questions
    DKPTO, registering a trademark in other countries (in Danish): https://www.dkpto.dk/media/6754/registreringafvaremaerkeiandrelande.pdf

    General information, not legal advice. Write to jeppe@legaly.dk if you would like us to look at your own situation.