Protecting business and revenue

With clear and impactful legal advisory within Intellectual Property and Commercial Contracts.

What do they say
    Our expertise areas within intellectual property

    Strategy

    Protection

    Management

    Enforcement

    Liability Insurance

    Analysis

    Due Diligence

    Commercial Contracts

    We help clients protect their business and their revenue, not only the existing but also the future ones.

    It is super ambitious to protect the future, but our clients expect that we are able to do just that. Smart people and ambitious companies are focused on the present but plan for the future, and we want to be part of that plan, so we can help protect existing and future business and revenue.

    The fundamental question for the most successful companies is: "why do we do it?" We are eager to understand the business that drives the need for protection.

    A selection of our clients
    Moebe
    Fablewood
    FM Mattsson
    H2O Sportswear
    Masai
    Minimum
    Moonboon
    Mustad
    Spillehallen
    Travelheart

    Who we are

    We are a growing team with a passion for law and tech

    We rethink how specialised legal advisory is delivered.

    We are not set in old conservative ways like the traditional law firms. As innovators we believe in building a better future for companies that acknowledge legal risk, and want to reduce them by integrating legal advisory and legal assurance into their day-to-day decision-making.

    Our proposition combines senior legal expertise with proprietary legal tech, delivering immediate access to clear, actionable legal advisory without unnecessary friction — and without the fear of exorbitant legal costs.

    Behind everything we do is a team of people who truly care. We bring ourselves to the table: open-minded, collaborative, and ready to make something great.

    Legal advisory for smart people and ambitious companies.

    Meet the team

    The people behind Legaly

    We're a team of experts who combine legal expertise with a practical, business-first approach.

    Meet Legaly

    "We are passionate about Intellectual Property Rights – and the business opportunities they create."

    More team members

    What we do

    Strategy

    Photography — client consultation

    Get in touch

    We combine deep legal expertise with a modern, hands-on approach. Delivering solutions that are clear, practical and built for your business today.

    Contact us today
    Who we are

    Jeppe Hudtloff Viinberg

    Managing Partner, Lawyer, LL.M.

    Intellectual Property, Commercial Contracts, Venture Capital

    Telefon
    Mail
    Photography — portrait
    About
    Background
    Engagements

    More success. Less legal risk.

    Every advice we give is shaped by a clear sense of purpose. Our clients' success is our purpose.

    Our journey has been anything but ordinary. Through every step, we have focused on staying true to our values and making space for thoughtful, lasting work. We want to help our clients get more success and impact how they can avoid unnecessary legal risk.

    Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution.

    Let's protect your business and revenue together.

    Legaly Law Firm

    Stieg Larssons Allé 3
    8920 Randers NV
    Denmark

    T:+45 28 71 40 00
    E:hello@legaly.dk

    Insights

    IP ManagementFeatured Post

    Management of intellectual property rights

    Our IP Management service handles the ongoing administration of your IP portfolio, so nothing lapses or falls through the cracks.

    Jeppe Hudtloff ViinbergOctober 2, 2026
    Due DiligenceOct 26, 2026

    4 IP questions investors ask

    An investor's lawyer reads your pitch deck differently. Four IP questions you will typically face in due diligence, and what to have ready.
    StrategyOct 23, 2026

    Meet our two new friends in the office

    Legaly has received two EU Business News European Legal Awards 2026: Best IP Strategy Advisory Firm and Best Outsourced Legal Advisory Firm, Denmark.
    StrategyOct 21, 2026

    New market? Check these 5 things first

    Your first order abroad is a big day. Five checks to make before the goods ship: the name, the registration, who files first, your distributor and who keeps watch.
    IP ProtectionOct 19, 2026

    Why are trademarks important?

    Two founders with the same product. Five years later, one company is worth far more than the other. The difference is a trademark.
    IP ManagementOct 16, 2026

    Your trademark has a clock

    From the day your trademark is registered, a five-year clock starts. What counts as use, and the proof you should keep.
    StrategyOct 14, 2026

    A domain name is not a trademark

    A domain gives you an address, not the right to the name. What actually protects the name you sell under.
    Insights

    Is your IP ready for due diligence?

    Fill out the form and we'll check what an investor's lawyer will ask about your IP.

    We typically reply within 24 hours

    Two colleagues going through documents at a meeting table

    4 IP questions investors ask

    This video was made with AI-generated visuals and narration.

    An investor reads your pitch deck one way. Their lawyer reads it another way.

    In due diligence, every claim in the deck becomes a question about IP. Here's how the questions typically sound, and what to have ready.

    1. "We have a strong brand."

    Is the name registered, and by the company? Not by a founder privately or by the agency that designed it.

    Have ready: the registration certificates.

    2. "The tech is our own."

    Does the company own the code, or do the people who wrote it?

    Have ready: signed transfers from everyone who built it, founders, employees and freelancers.

    3. "We're entering new markets next year."

    Is the name protected in those markets, or only in Denmark?

    Have ready: a list of countries that matches the growth plan.

    4. "Nobody else does what we do."

    Has anyone checked that you aren't using someone else's rights?

    Have ready: a search on the name before you scale it.

    Answers in a folder

    Answers in a folder move the deal forward. Answers in an email thread can move the price down.

    The best time to find the gaps is before someone else does.

    Sources

    WIPO, How to Prepare for IP Due Diligence (what investors check, and why delays happen): https://www.wipo.int/en/web/ip-commercialization/w/blog/how-to-prepare-for-ip-due-diligence-the-ultimate-guide-for-ventures
    WIPO, How to Protect a Trademark? (trademarks are territorial): https://www.wipo.int/en/web/trademarks/protection

    General information, not legal advice. Write to jeppe@legaly.dk if you would like us to look at your own situation.