Stefan Krog Solberg is Head of Client Partnerships at Legaly Law Firm. With more than 20 years of experience in sales, service and commercial leadership, he helps the firm grow. He brings new clients on board and makes sure existing clients stay, thrive and get even more value from working with Legaly.

Before joining Legaly, Stefan spent 16 years at A-Sport A/S, most of them as Sales Manager. There he helped build and lead a sales organisation of 14 consultants across Denmark and drove the company’s shift from product sales to more solution, purpose and value-based sales. Along the way, he built strong international relations with the industry’s largest suppliers and partners, as well as a wide network across the Danish sports community.

Stefan is known for his calm, reliable presence and his ability to build relationships that last. He listens first, asks the right questions and turns what he hears into concrete next steps. Helping others comes naturally to him, whether it is a client, a colleague or one of the many volunteers he works with in local sports. He believes the best partnerships are built on trust, honesty and follow-through.

At Legaly, Stefan is the clients’ point of contact on the commercial side. He works closely with the legal team to give every client a seamless experience, from the first conversation to the long-term protection of the brands, products and ideas that drive their revenue. He has a genuine interest in technology and AI, and in how it can free up time for what matters most: people.

For Stefan, success is simple: clients who feel safe, heard and well taken care of, and who choose to stay.